Category Archives: Facebook

Social Media is here to stay!

http://www.marketingdoctorleeds.co.ukLove it or hate it social media, including Facebook, Twitter, Instagram to name but a few, is here to stray. So the old adage “If you can’t beat them, join them” rings true. We asked Social Media Marketing Specialist, Jodie Klein for her top tips to improve how your small business uses Facebook.

1. Spruce up your page
With just a small effort at housekeeping on your Page, you can make a big difference. Make sure that your business information is all up to date, including contact details and hours of business. It’s also a good idea to update your Page’s cover photo. Using either approriate seasonal images or Small Business themed images show that you care about your business and your fans and these little steps let visitors to your page know that it is an active extension of your business.

2. Post regularly
Maintaining a steady rhythm of posts can help keep your business in your customers minds. This is particulalry important in the days leading up to a big event. Be sure to highlight your best merchandise or services, but don’t forget not to restrict yourself to just self-promotional posts. There is great benefit in posting content that gives people some kind of extra value, such as highlighting other great businesses either nearby or taking part in the same event. Sharing interesting and informative content that relates to your business is also important.

3. Create photo and video Page posts
They say a picture tells a thousand words. Posting great photo or video content is an easy way to make your business come alive on Facebook. Photo or video posts generally have good levels of engagement and can become a key part of an ongoing relationship with your customers. If you can combine quirky motion graphics or whiteboard videos (such as these) with your marketing strategy you have the potential to go viral.  Another idea is to create a photo album with images of products that people can preview before coming into the shop, a sort of shop-window. It might be worth appointing a video production company Leeds or UK wide.  Visit manto.tv for more information.

4. Try an Offer
Posting special offers or discounts is a fantastic way of offering your customers even more value. You can start by offering a discount to people that mention Facebook when they come into your shop, or if your a web-based business, people who “Like” your page.

Or, if you’re looking for more reach, you could subscribe to Facebook Offers which make it easy for you to distribute your promotions to an audience beyond your fan base. Redeeming these is simple for your customers too, making them more likely to participate.

5. Boost your important posts
Boosted Posts can help you reach wider audiences with greater accuracy. Simply enter whatever amount you can set aside for the promotion and Facebook will tell you instantly how many people your post will reach. Boosted Posts also has a built in feature which allows you to make sure the right people are seeing your posts. For example, you can direct your posts toward people who live nearby, or to people of the right demographic.

However you choose to use it Facebook is here to stay and with the right amount of effort and input from you, it could seriously improve not onlu how you engage with your customers, but the number of people who come to you.

So What is Guerrilla Marketing?

animationSo what is Guerilla marketing and how does it help you marketing via social media?

Guerilla marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

The purpose of all marketing is to get the attention of your customers, drawing them away from your competition and converting sales. You probably wouldn’t want crazy marketing stunts to become the normal approach for your brand, but using them on an occasional basis occasionally can be highly fruitful.

Some big global brands have utilised the strategy with great success, but it is an approach which is also highly suited to small business enterprises. Lets take a look at how the big boys played it!

Challenge the competition!

If you’re confident that you have a number one product, you can gain a lot of attention by challenging your competition. Take Mini, the small UK-based car manufacturer. Having already successfully grown their presence in the USA with some outside-the-box marketing techniques, they upped the ante by challenging Porsche to a race. Porsche ultimately denied, making the other car company a winner, having broadcast their invitation on social media and in the press and making a huge deal out of Porsches refusal in the same way; double whammy!

Surprise surprise!

Collaboration paid off for dental hygiene giants Colgate when they appproached a local ice-cream manufacturer with a great marketing idea. They came up with a clever reminder for kids by having sticks shaped like a toothbrush inserted into ice cream bars. As kids licked down to the end, they saw Colgate’s logo and a reminder, “Don’t Forget.” A whimsical message from Colgate and a public service effort by the ice cream maker gave both companies a PR boost.

Deliver Happiness!

An extra special Coca-Cola vending machine was transformed to deliver surprising doses of happiness to unsuspecting university students in New York. The machine dispensed unexpected goodies including flowers, pizzas and sunglasses as well as the expected Coke and Diet Coke. Meanwhile hidden cameras filmed the spontaneous reactions of the campus students. The footage was used to create a video which became a global internet sensation.

Whilst these are examples of big comapnies who already have successful brands, the same approach can work well for smaller comapnies. Perhaps you can uniquely present your product, as one USA washing detergent did by sending out their product wrapped in a t-shirt. Maybe it’s simply about going the extra mile for clients by doing latte art rather than simply pouring lattes. Perhaps you can bind your presentations uniquely in materials which form a gift, or when handing a retail customer a bag, add something special like a ribbon to the handle.

However you go about it you should develop a balanced approach that includes tried and true marketing techniques, while supplementing these with the occasional attention-grabber. Create your crazy marketing plan with demographics in mind so you don’t sacrifice your audience in the process. The ultimate goal of a wild marketing scheme is similar to every other marketing ad…to draw the attention of potential customers and lead them to purchase your product or service.