Category Archives: Twitter

Are you getting the most out of Twitter?

http://www.manto.tvThe idea behind Twitter is so simple: a great way to connect with clients or customers and get your message across in just 140 characters, Twitter is at the forefront of the social media revolution. However, although Twitter sounds simple, getting to grips with using it and then getting the most out of it can prove to be extremely confusing!
Whether you’re new to the world of Tweets and Twitter or have had an account for some time but feel that you’re not getting the most out of it, there are various things you can do to help you maximise the potential of what can be a powerful marketing tool.
The first thing to do is to fill in your Twitter profile as completely as you possibly can. Don’t try and get away with the bare minimum here: the more effort you put into this, the more success you’ll have and it’s worth bearing in mind that people (potential clients and customers) spend just three seconds deciding whether to follow someone or not. So make sure you what you write is well written.
The icon or image that you choose for your account needs to be good. Don’t use a ‘selfie’ that you’ve taken with your phone! If your business has a logo you should use it but if yours is to be a personal feed, a photo (ideally a professional photo) is the best option. Trust is important on Twitter and if you want to be trusted, respected and followed, you must include a link to your business website or blog. Without this vital link, people are unlikely to follow you.
Next we come to the potentially thorny issue of who to follow and whether to follow them back. When you start out on Twitter the temptation is to follow lots of people at random, organisations etc. However, if you connect with people you find genuinely interesting, friends, anyone connected with your field and organisations you respect, your feed will be of more interest and value to potential clients or customers. Following back is simpler: if someone follows you and you think that what they do seems interesting, following them back is a good way to find out more.
Advice can be found with http://www.marketingdoctorleeds.co.uk or similar UK wide and they will all tell you that Twitter is not the place to try and sell things. When thinking about what to write about, avoid a sales message at all costs. A little occasional promotion about your services every now and then won’t hurt but that’s all it should be: occasional. Telling people a little about you is good, though, and sharing news and views is great. Finding your Twitter voice can take time so try to relax and your ‘voice’ should begin to develop.
Last and by no means least is the question of how often you should Tweet. It doesn’t have to be a daily thing but you do need to make regular appearances. Make sure you keep tabs on what other people are saying about you and if you reply, make sure it’s quickly.

So What is Guerrilla Marketing?

animationSo what is Guerilla marketing and how does it help you marketing via social media?

Guerilla marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

The purpose of all marketing is to get the attention of your customers, drawing them away from your competition and converting sales. You probably wouldn’t want crazy marketing stunts to become the normal approach for your brand, but using them on an occasional basis occasionally can be highly fruitful.

Some big global brands have utilised the strategy with great success, but it is an approach which is also highly suited to small business enterprises. Lets take a look at how the big boys played it!

Challenge the competition!

If you’re confident that you have a number one product, you can gain a lot of attention by challenging your competition. Take Mini, the small UK-based car manufacturer. Having already successfully grown their presence in the USA with some outside-the-box marketing techniques, they upped the ante by challenging Porsche to a race. Porsche ultimately denied, making the other car company a winner, having broadcast their invitation on social media and in the press and making a huge deal out of Porsches refusal in the same way; double whammy!

Surprise surprise!

Collaboration paid off for dental hygiene giants Colgate when they appproached a local ice-cream manufacturer with a great marketing idea. They came up with a clever reminder for kids by having sticks shaped like a toothbrush inserted into ice cream bars. As kids licked down to the end, they saw Colgate’s logo and a reminder, “Don’t Forget.” A whimsical message from Colgate and a public service effort by the ice cream maker gave both companies a PR boost.

Deliver Happiness!

An extra special Coca-Cola vending machine was transformed to deliver surprising doses of happiness to unsuspecting university students in New York. The machine dispensed unexpected goodies including flowers, pizzas and sunglasses as well as the expected Coke and Diet Coke. Meanwhile hidden cameras filmed the spontaneous reactions of the campus students. The footage was used to create a video which became a global internet sensation.

Whilst these are examples of big comapnies who already have successful brands, the same approach can work well for smaller comapnies. Perhaps you can uniquely present your product, as one USA washing detergent did by sending out their product wrapped in a t-shirt. Maybe it’s simply about going the extra mile for clients by doing latte art rather than simply pouring lattes. Perhaps you can bind your presentations uniquely in materials which form a gift, or when handing a retail customer a bag, add something special like a ribbon to the handle.

However you go about it you should develop a balanced approach that includes tried and true marketing techniques, while supplementing these with the occasional attention-grabber. Create your crazy marketing plan with demographics in mind so you don’t sacrifice your audience in the process. The ultimate goal of a wild marketing scheme is similar to every other marketing ad…to draw the attention of potential customers and lead them to purchase your product or service.